Getting started

Our skin is our largest organ and absorbs whatever we slather onto it and our underarms, in particular, are a sensitive area full of nodes, glands, and arteries. So, when it comes to the antiperspirant or deodorant we use every day, we want to make sure every ingredient is non-toxic.

The problem is that regulation of toxic ingredients used in personal care products in the US is practically non-existent. Many deodorants and antiperspirants available today contain ingredients that are proven or thought to be harmful to human health. Even worse, some ingredients either don't have any safety data available or have never been tested for toxicity.

Both Canada and the European Union have banned or restricted hundreds of ingredients from use in personal care products because of specific hazards like cancer, developmental toxicity and hormone disruption. However as US consumers, we have to be extra vigilant to protect our exposure.

There's a lot of buzz about the negative effects of aluminum (the active ingredient in antiperspirant) and unfortunately, not a lot of certainty. Here's what we do know: in order to be called an antiperspirant in the US, the FDA requires using one of several specific aluminum salt compounds. Aluminum salts work by plugging the sweat ducts under your arms thereby keeping you dry and odor free. The most commonly used forms are aluminum chloride, aluminum chlorohydrate, or aluminum zirconium.

Some studies suggest that exposure to aluminum in antiperspirants could lead to an increased risk of Alzheimer's disease or cancer. While it is worth noting that none of these studies have been conclusive in determining a direct 1:1 correlation to disease, further research needs to be done on the cumulative effect of toxin exposure over time and its role in triggering disease.

And, by the way, sweating is good for you! It's how your body expels excess hormones and other toxins. When you use an antiperspirant, it forces your body to reabsorb what should be emitted as waste. In some breast cancer research, it's been suggested that using antiperspirant disrupts that natural endocrine function, elevating estrogen levels that can contribute to breast cancer in some people.

In the US, an antiperspirant refers to a formula that stops sweating entirely by plugging ducts with specific aluminum salt compounds. Our formula does not contain these compounds and does NOT stop you from sweating. However, our sweat-activated formula does keep you feeling fresh. We've had rave reviews from a lot of self-proclaimed "big-time sweaters" who have been surprised at how well Type:A works for them.

Type:A has been developed to be a 100% safe and non-toxic deodorant. We're not an "all-natural" deodorant - while we have some amazing high-performance natural active ingredients, we embrace clean ingredients that may be all natural, naturally derived or synthetically manufactured. No matter what the origin, all ingredients are thoroughly screened for safety before we even consider using them. By putting ingredient safety first (above natural), it opens up more possibilities for advanced formulation technologies that result in better performance.

After years (or decades) of having your sweat ducts plugged up by the aluminum salts in antiperspirants, your body needs to recalibrate and get used to sweating again. But, don't worry, we're here to keep you protected during the transition!

During this 'detox' period- which typically lasts about 2 weeks - you may find yourself sweating more and notice a different, pungent odor from your sweat. Be consistent and try not to revert back to your old antiperspirant during the detox, as it will make it harder for your body to fully adjust.

To help the detox along, you may want to try a charcoal or clay mask under your arms, or a mild acid-based facial toner, and giving your skin a little extra love with some extra virgin coconut oil or Manuka honey as an overnight treatment. The good news is that once the transition is complete, many people tell us that they sweat less overall!

How we're different

So glad you asked! Our biggest difference is our patented, sweat-activated formula. Each and every time you sweat, Type:A's odor fighters and natural active ingredients spring into action. This helps create a time-release effect for long-lasting protection.

Our deodorant also comes in a super cool tube. It's simply the easiest, cleanest and most fun way to swipe on our deodorant cream. And it glides on soft and smooth, and won't irritate your skin like other natural deodorants made with baking soda.

Type:A is a glycerin-based formula. When glycerin comes into contact with moisture, it sucks it up like a sponge. Plus, glycerin helps your skin stay soft and smooth.

Suspended in the glycerin is a complex of ingredients - zinc, arrowroot powder, silver, low levels of baking soda and more - that prevent odor and keep you feeling fresh. These active ingredients are released little by little, each time you sweat, mimicking a time-release effect.

The formula acts like an invisible shield on your skin, waiting patiently to defeat odor and sweat as it happens.

This means that the ingredient is of a natural origin and has gone through a synthetic process for it to exist in its current form. There are several reasons for using naturally-derived ingredients: sometimes ingredients in their natural state aren't shelf-stable, other times the natural ingredient needs to be processed in order for it to become more potent. Whenever possible, we utilize natural ingredients, but first and foremost we choose safe ingredients that maximize performance.

We are gluten free and soy free. If you have any other allergies you're concerned about, please don't hesitate to reach out!

Definitely. We never test on animals, ever, and we're proud to be certified by the Leaping Bunny program.

When we were developing Type:A deodorant, we knew it did a stellar job of preventing odor. But we wanted to be 100% positive that our clean, non-toxic formula was science-approved.

We worked with leading industry experts to perform a thorough review of our formula, starting with individual ingredients and how they worked together in the overall composition. The review covered hazard assessment of cancer, endocrine disruption and other health concerns, particle sizes, and route of exposure, from a range of reputable databases, authoritative lists, laws in other countries and global agencies studying ingredient safety.

We believe our formula to be safe for everyone, including pregnant women. That being said, please consult with your physician on products that are safe for pregnancy or if you have questions on specific ingredients.

We can tell you that Type:A deodorant has been vetted as 'safe' by third-party experts. The Minimalist, our fragrance-free version, also received a 1 rating (the safest rating) in the Environmental Working Group (EWG) SkinDeep product database.

It certainly is! Type:A is carefully crafted to be 100% non-toxic, so it's safe for little and not-so-little ones. Our lightweight formula goes on smoothly to prevent any irritation, which is especially important on younger, more sensitive skin.

Our game-changing, aluminum-free deodorant is made with love in sunny Southern California!

When it comes to reducing our carbon footprint, we're going for broke (literally, zero). We are carbon-free certified by CarbonFund, so that means we're offsetting our carbon emissions by taking carbon dioxide out of the environment. You can learn more about what it means to be carbon neutral at CarbonFund.org.

B Corporations™ strive for the highest level of transparency and accountability, and are working towards building a sustainable and inclusive economy. Our business went through a rigorous certification process that took us 8 months to become a B Corp. We're not all business, we're aiming to serve a greater purpose and be a force for positive change in our community.

How to use

Using Type:A is easy! Simply give the tube a good squeeze and swipe it on, just like a stick, making sure you cover your entire underarm area. To get the most mileage from your Type:A, we recommend applying it to clean and completely dry skin so our odor fighters can work their magic. Don't be afraid to experiment! The beauty of our tube is that you can control how much (or how little) cream you apply.

Apply a thin layer to your entire underarm. For some, that requires more cream, others a little less. Our customers love the tube because it gives them control to apply just enough. Squeeze the tube until 3 small dollops appear and swipe it on like a stick.

Ever try applying a sticker to a wet surface? (Hint: It's not easy.) Type:A works best when it has direct contact with your skin. Our formula starts working the moment your body releases moisture, which is why it's a good idea to start with a dry surface in the first place. It also helps to be squeaky-clean, so that nothing gets in the way while it works.

Fun fact: Bacteria is what makes your sweat stink. Otherwise, sweat is odorless.

Nope! Those dreaded yellow stains are actually caused by aluminum, a central ingredient in antiperspirants. Type:A deodorant does not contain antiperspirant aluminum salts. And since the formula is sheer, you don't need to worry about those bright, white marks typically left behind by solid deodorant sticks either!

Yep! For guys and gals, young and old, our sweat-activated technology is ultra-powerful and was developed to work for the majority of body chemistries. No matter how you identify, whether you sweat a little, or a lot, we've got you covered.

Because this unique tube is simply the best way to apply our innovative deodorant cream formula. When we set out to create a smarter deodorant formula, we realized that the best way to deliver our sweat-activated technology was in a cream form. And we felt that our exclusive tube was the fastest, easiest, and cleanest way to apply this high-performance deodorant cream.

Ever think about that last nub left at the bottom of your standard deodorant or antiperspirant stick? Chances are, you end up having to chuck it or get messy rubbing in bits and pieces with your fingers.

Using a tube lets you squeeze out every last bit. But we do realize that getting out that very last bit may require some effort. That's why we're already working on a slight modification to the packaging to make it super-easy to get the deodorant cream out, even at the end of the tube. Stay tuned!

The impact we humans (and our business) have on the planet is always on our mind. We realize that small plastics in general and especially deodorant containers are generally not recyclable at this time - due to their size or because they're made of mixed plastic materials making them impossible to recycle. For this reason and following the industry-leading guidelines from our partners at Credo Beauty, we've begun to incorporate post-consumer recycled (PCR) plastic content into our packaging, driving demand for PCR and starting to build the recycling stream. We're also working on several other ways to improve our packaging and reduce our eco-footprint at the same time. Stay tuned for more!

Purchasing Type:A

For US customers, all orders will pay a flat fee of $4.95 shipping (except for subscription orders, which ship for free!).

For Canada and Australia, shipping fees are calculated during checkout based on your exact location.

Free shipping discounts and promotions only apply to US orders.

We know we have an amazing aluminum-free deodorant that people love to use. But we also know that it’s impossible to please everyone, so that’s why we we will gladly accept returns and exchanges within 30 days of your delivery date.

If Type:A isn't for you, for whatever reason, email us and we'll make it right. Please note that any original or return shipping charges, if applicable, are non-refundable.

Yes, we do! We offer 2-pack subscriptions for all of our full-size tubes, with 5% off plus free shipping. With our subscription program, you will receive two tubes of deodorant in your chosen scent every 4, 6 or 8 months. There's no commitment required and you can easily modify or cancel any time.

How often you will need to replace your tube of Type:A deodorant depends on what kind of deo user you are. On average, it takes about two to three months to finish up one tube of Type:A.

Not yet, unfortunately. At this point in time, we only offer subscriptions of two full size tubes of the same scent deodorant.